President Bola Ahmed Tinubu says Nigeria must convert the increasing global influence of its music, film, fashion and culture into lasting economic value, increased investment and job opportunities for citizens.
The President stated this on Friday in a post on his official X handle, @OfficialABAT, during his working vacation in Paris, France.
President Tinubu said Nigeria was experiencing what he described as a remarkable cultural moment globally, with Nigerian music filling stadiums across continents, while the country’s films, stories, fashion and creativity continue to attract international attention.
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“Nigeria is having a remarkable cultural moment in the world. Our music fills stadiums across continents. Our films and stories are reaching new audiences. Nigerian creativity, fashion and culture are commanding global attention.
“We must turn this moment into lasting economic value for our people.
In addition, the President disclosed that he met in Paris with French businessman Vincent Bolloré and his executives for extensive discussions on expanding investments in Nigeria across film, entertainment, fibre optics and the digital economy.
“Today in Paris, I met with Vincent Bolloré of Bolloré Group, and his executives for extensive discussions on expanding their investments in Nigeria across film, entertainment, fibre optics and the digital economy,” he said.
Nigeria is having a remarkable cultural moment in the world. Our music fills stadiums across continents. Our films and stories are reaching new audiences. Nigerian creativity, fashion and culture are commanding global attention.
We must turn this moment into lasting economic… pic.twitter.com/mtXd0W30Ls
— Bola Ahmed Tinubu (@officialABAT) September 18, 2026
The Nigerian Leader noted that the investors, through businesses including Canal+, MultiChoice and Universal Music, are looking to deepen their interests in Nigeria, opportunities the President said they regard as an important driver of Africa’s cultural resurgence, propelled by Nollywood, Afrobeats and the increasing global demand for Nigerian culture.
President Tinubu stressed that a greater share of the economic value generated by Nigerian talent must remain within the country through increased local production, investment in domestic industries and infrastructure, as well as more employment opportunities for young Nigerians.
He highlighted that he had consistently made the case for greater localisation of business operations in Nigeria, including by MultiChoice, while emphasising that his administration’s reforms were aimed at creating conditions for increased investment and economic growth.
“Through Canal+, MultiChoice, Universal Music and other businesses, they are looking to do more in Nigeria. They see our country as the arrowhead of Africa’s cultural awakening, powered by Nollywood, Afrobeats and the growing global appetite for Nigerian culture.
“I want more of the value created by Nigerian talent to remain in Nigeria. More production at home. Greater investment in our local industries and infrastructure. More opportunities and jobs for our young people. I have made this case consistently, including on greater localisation by MultiChoice.”
President Tinubu said his responsibility was to ensure that such investments translate into tangible opportunities for Nigerians, describing the objective as part of the purpose of his administration’s Renewed Hope Agenda.
The President is currently on a three-week working vacation in Europe, which began on August 30, with London, United Kingdom, as his first stop before proceeding to France. The Presidency had announced that the vacation forms part of his annual leave.
“Our reforms are creating the conditions for investment and growth. My responsibility is to ensure that these investments translate into real opportunities for Nigerians.
“This is the purpose of the Renewed Hope Agenda.”
President Tinubu’s investment engagement in Paris followed a private dinner hosted on Thursday night by French President Emmanuel Macron at the Élysée Palace, an engagement the Presidency said reflected the enduring relationship between Nigeria and France and their shared commitment to strengthening bilateral cooperation.
