As Blackberry reels from its recently reported $4.4 billion third quarter loss, the company has announced that performing artist Alica Keys’s year-long stint as global creative director has come to an end.
Neither the company nor Keys have explained why they are parting ways. As a story on Forbes
pointed out, if Keys’s compensation included equity, then it’s worth 33 percent less than it was a year ago when she started her gig at the Canadian telecommunications company.
reported that her job with Blackberry officially ends on Jan. 31.
Blackberry isn’t the first to hire on a celebrity and call them a “creative director” rather than a spokesperson.
Rapper 50 Cent used to have a $100 million deal with Glaceau’s Vitamin Water before he walked away when the company was acquired by Coca-Cola. ThisWashington Post article
explains how the then-rising store managed to ink a partnership worth half-billion dollars.
Last year Justin Timberlake agreed to take on the role of creative director for Anheuser-Busch’s Bud Light Premium brand. A 60-second ad promoting the beer debuted during Super Bowl 2013 and featured his hit single “Suit & Tie.”
Back in 2005 singer and former No Doubt front woman Gwen Stefani teamed up with HP to release a limited edition “Harajuku Lovers” digital camera.
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