Globacom has officially entered into a multi-million Naira deal with renowned Afrobeats artists, namely Asake, Kizz Daniel, and Chike. This momentous agreement was sealed on Friday, September 29, when the three artists, Ahmed Ololade (Asake), Oluwatobiloba Anidugbe Daniel (Kizz Daniel), and Chike Ezekpeazu Osebuka, signed contracts at the Michael Adenuga Towers on Victoria Island, Lagos.
While the exact figures of the deals were not disclosed by the artists, sources close to the matter revealed that the contracts are valued at hundreds of millions of Naira.
Asake, who holds a degree in Theatre Arts from Obafemi Awolowo University in Ile Ife, Osun State; Kizz Daniel, a graduate in Water Engineering from the Federal University of Agriculture in Abeokuta, Ogun State; and Chike, a Computer Engineering graduate of Covenant University in Ota, Ogun State, were officially welcomed into the Glo family amidst celebration and excitement.
This strategic move by Globacom coincides with the celebration of the company’s 20th anniversary, and it represents a deliberate effort to inspire and empower the youth. The telecom giant stated, “To project the power of youth and enterprise and how much they can achieve with the right focus, passion, and dedication that can come from seeing others who have succeeded. This is very much part of our tradition as we believe the strength of a nation lies in the ability and potentials of its youth.”
Globacom intends to use these three brand ambassadors to showcase the accomplishments of young Nigerians and encourage aspiring individuals who are striving for success. The company emphasized the scarcity of positive role models and mentors in today’s era, making it essential to promote these artists as mentors to inspire the younger generation.
In congratulating the newly appointed ambassadors, Globacom urged young people to persist in pursuing their dreams and aspirations, taking inspiration from figures like Asake, Kizz Daniel, and Chike. The company sees this as an opportunity to motivate an entire generation of visionary youth who can achieve greatness despite the challenges they may face along the way.