WooCommerce rebrands. It is now known simply as Woo.
In a blog post on their official new website, woo.com, the company announced, ““Woo” is how many loyal customers have referred to us for years. And now we’re leaning into that name for our company and brand.”
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WooCommerce, the open-source e-commerce platform for WordPress, has announced a rebrand, now known simply as Woo. The new branding is designed to reflect the company’s growth and evolution, as well as its focus on making e-commerce accessible to everyone.
The new Woo logo is a simplified version of the original WooCommerce logo, with a focus on readability and clarity. The new branding is also more inclusive, with a wider range of colors and fonts to represent the diversity of the Woo community.
In addition to the new branding, Woo has also announced a number of new features and integrations. These include:
- A new Woo dashboard that provides users with a single place to manage their store, orders, and products.
- A new Woo payment gateway that makes it easier for users to accept payments from a variety of sources.
- New integrations with WooCommerce add-ons, such as shipping and fulfillment solutions.
Woo’s rebrand comes at a time when e-commerce is growing rapidly. According to a report by Statista, global e-commerce sales are expected to reach $5.5 trillion by 2027. Woo is well-positioned to capitalize on this growth, with its open-source platform and large community of users and developers.
Here are some of the benefits of the WooCommerce rebrand:
- Simplified branding: The new Woo branding is more simplified and easier to remember, which will help to increase brand awareness.
- Inclusive branding: The new Woo branding is more inclusive, with a wider range of colors and fonts to represent the diversity of the Woo community.
- Focus on growth and evolution: The new Woo branding reflects the company’s growth and evolution, as well as its focus on making e-commerce accessible to everyone.
Overall, the WooCommerce rebrand is a positive development for the company and its users. It is a sign that Woo is growing and evolving, and that it is committed to making e-commerce accessible to everyone.
