Since its inception in 1993, blogging has evolved into a vital tool for many companies’ marketing strategies. But in the era of social media, is it still relevant?
This essay will discuss the benefits of blogging. And what advantages do blogs have?
Top Motivators and Advantages of a Blog
When blogs first emerged, people used them as a platform for discussing their interests, daily activities, and topics that caught their attention. Similar to online diaries or journals, they were.
But because blogging has so many advantages, it quickly became a crucial component of marketing plans for companies.
With over 600 million blogs, there are currently 1.9 billion websites worldwide. So, one-third of the web is made up by the blogging sector.
The top website builder and blogging platform out of them is WordPress, which powers more than 43% of all websites.
In order to spread their ideas, both individuals and corporations use it.
Both individuals and corporations utilize it to advertise their concepts, names, narratives, goods, and more.
Let’s delve deeper and examine some of the most significant advantages of blogging and reasons why you should think about creating a blog.
1.Blog Brings Traffic to Your Website
2.Helps you Generate More Leads and Conversions
3.Helps you Repurpose Content for Other Marketing Channels
4.Helps you Build Authority in Your Industry
5.Helps You Strengthen Brand Recognition
6.Helps You Build an Engaging Audience
7.Share Business News, Announcements, Sales, and More
8.Helps You Improve Long Term SEO
9.Beat Competition in Organic Search Traffic
10.Allows You to Educate Customers
11.Build Additional Revenue Streams for Your Business
12.Helps You Learn Online Marketing
13.Unlocks Partnerships and Opportunities for Growth
14.Helps You Find Your Dream Job
15.How to Get Started with Blogging Right Away
1. A Blog Brings Traffic to Your Website
There are a few key pages on a standard business website. Aside from your homepage, you might also have landing pages for your goods and services, a contact page, and a few others.
Your website might not be viewed by search engines as being as important as thousands of other, much older websites in the same niche.
You can produce more content by including a blog into your website, which will eventually help you increase website traffic.
Let’s take the example of a website where you sell gardening hoses. Users might never locate your website on their own because there are thousands of businesses selling comparable goods.
However, blogging allows you to provide more content pertinent to the subjects they’re looking for.
You may write on “Water conservation” or “Eco-friendly gardening gear,” for example. You
For instance, you could write on “Water conservation” or “Environment-friendly gardening products.” Guides on how to maintain tiny lawns, gardens, and other things can also be written.
By creating blog posts, you can attract more visitors to your website, increase your audience, and even snatch clients away from well-known companies.
2.Blogging Helps you Generate More Leads and Conversions
Now that was the simple part—getting people to visit your website by starting a blog. Converting that traffic into sales and business expansion is the more difficult part.
More than 70% of the visitors to your website today won’t return. This is due to the internet’s abundance of information and content.
A blog makes it easier to turn website visitors into leads, subscribers, and social media followers so you can contact them later.
You can increase your social media following and establish an email list with the aid of tools like OptinMonster.
By including push notifications, you can send tailored messages to blog readers and encourage them to return to your website.
3.Helps you Repurpose Content for Other Marketing Channels
You must actively advertise your company online if you want to develop an active marketing presence.
A static website has the drawback that there is no fresh material for you to contribute.
You can actively employ blog content across your other marketing channels by including a blog on your website.
Here are a few examples of how you can reuse blog post material.
Share the blog post’s URL on social media.
Use the content from your blog posts in your email newsletter. Create a YouTube video using the information from your blog posts. Edit YouTube videos to produce content for TikTok, Instagram Stories, and other platforms.
We use WPBeginner material in all of these ways, and it works incredibly effectively, across our social media and marketing channels.
4.Helps you Build Authority in Your Industry
If all you have is a five-page website promoting your goods and services, it is more difficult to demonstrate your subject-matter knowledge and authority.
You can routinely write articles on subjects pertaining to your industry by including a blog. You may gain users’ trust and build authority by doing this.
You’ll establish yourself as the go-to resource for your customers and other businesses interested in those issues if you continuously release new content.
This trust is a priceless resource whether you are a person or a business. It will open up enormous prospects for growth.
5. Helps You Strengthen Brand Recognition
You may build your brand identity by blogging. You have additional chances to use your unique logo on your website, in your social media profiles, in search results, and elsewhere.
Your digital assets gain a significant amount of value when this brand familiarity is linked with customer authority and confidence.
You are acknowledged as a person by key players, opinion leaders, and enthusiasts in your field. This creates a lot of opportunities.
In a similar vein, as a company, your brand gains value, and any prospective buyer will take this into account if you ever decide to sell your company.
6. Helps You Build an Engaging Audience
There isn’t much place for conversation on a static website. It is monotonous and frequently rather boring.
You may bring the discourse to your website by adding a blog to it. Now readers may comment on your blog pieces, share them on social media, write about them, and more.
All of our users are encouraged to participate in discussion threads and other user activities on their blogs.
It greatly benefits you in creating a community around your company.
People who comment on your blog grow an affection for your business, which benefits you when they are ready to make a purchase.
These customers are also more inclined to tell their friends and family about your goods and services.
7.Share Business News, Announcements, Sales, and More
It is challenging to publish your company’s news, announcements, sales events, and other information on a normal static website.
On the other side, a blog makes it quite simple. In fact, you can go into more depth, provide more context, and create material that is more persuasive.
For instance, you could use a blog post to advertise your Black Friday deal. Then use a floating header or footer banner to advertise that blog article throughout your entire website.
By providing a unique promo code to readers of your blog, you can increase the value for your regular users.
8.Helps You Improve Long Term SEO
Even if a static website ranks highly, it has fewer pages and you are still limited to a selection of keywords.
By writing on various, related themes, a blog enables you to write more broadly and target relevant keywords.
You will eventually have numerous postings at the top of the search results for various keywords. These articles are all like soldiers in your army, each one of them.
With All in One SEO, you can effectively optimize WordPress SEO and gradually assemble a massive content army.
Your home page and other pages start ranking higher as a result of it, in addition to helping you rank for secondary keywords with similar authority.
9.Beat Competition in Organic Search Traffic
Finding out which keywords your competitors are ranking for is a crucial component of keyword research.
By doing this, you can learn which phrases generate the most revenue for them, and you can then create content specifically for those keywords on your own.
With a blog, you have several opportunities to outperform your rivals in organic search traffic.
See our tutorial on conducting an SEO competitor analysis in WordPress for more information.
10. Allows You to Educate Customers
33% of respondents who were asked why they read blogs indicated it was to get new knowledge.
You can inform readers about the various ways they can use your products by writing blog entries.
You can take use of this chance to contrast your product with those of your rivals, highlight product features, explain product benefits to users, and more.
Because of this, your blog entries are extremely beneficial, even to your current clients. Blog posts can teach them about new features they might not be using.
Basically, it’s a chance for you to offer genuine value to your users while also promoting your goods and services.
11. Build Additional Revenue Streams for Your Business
With the help of your WordPress site, you have a lot of options to increase sales for your company.
For instance, you can use Google AdSense to display advertisements in your blog entries. Additionally, you can use affiliate marketing to market affiliate products and earn money.
Even better, you can use Easy Digital Downloads or MemberPress to monetize your site by selling premium content.
12.Helps You Learn Online Marketing
You have extra options to develop your marketing expertise if you add a blog. There will be additional material for you to advertise, which can be appropriate for even more marketing platforms.
For instance, there will be more chances for you to advertise fresh posts on social media platforms. Additionally, your newsletter’s content will be more insightful.
You get more marketing knowledge to reach new audiences as you investigate various opportunities to promote each piece of content.
13. Unlocks Partnerships and Opportunities for Growth
Blogs are a magnet for cooperation opportunities that will accelerate the growth of your company.
With all the activity on your blog, you will draw in people and companies looking for chances that will benefit both of them.
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For instance, new vendors can approach you with better or wholesale pricing offers, smaller stores might want to carry your items, big companies might want to collaborate with you locally, and so on.
Similar to this, your blog may assist you in meeting the proper individuals if you sell services or are simply marketing your personal brand. It will be possible for you to progressively expand your network and power.
14. Helps You Find Your Dream Job
You might finally land your dream job thanks to your blog. Online personal branding and service and skill promotion are also common uses of blogging.
In your particular interests, you can demonstrate your enthusiasm, expertise, and knowledge. Businesses seeking for talented individuals like you might notice this.
You can contact businesses even if they don’t reach out to you. Your blog will make your interests, passions, and expertise more appealing to others than a simple CV.
15.How to Get Started with Blogging Right Away
Starting a blog is a simple process.
You must first select the appropriate platform. The most widely used blogging platform in the world is WordPress, which we advise utilizing.
WordPress.org, not WordPress.com, is now meant when the term is used.
You’ll need a hosting account and a domain name to launch a WordPress.org blog.
You can get a free domain name from our pals at Hostwella in addition to a sizable hosting savings. Basically, N1000 a month will be all you need to start.
WordPress will be set up for you by Hostwella once you have purchased a domain name and hosting.
We hope this essay has given you a better understanding of why you should blog and its advantages. You might also like to look at our collection of well-liked online company concepts or read our instructions for setting up a blog-based online store.
