Dangote Salt recently deepened its engagement with local communities through a series of outreach activities that highlighted the vital role of salt in traditional industries and everyday life during the just concluded Sallah celebration.
The initiative, which spanned artisan clusters and commercial centres in Kano, underscored the importance of salt beyond household consumption, while reinforcing the company’s commitment to supporting communities whose livelihoods are closely linked to its products.
A statement by the company, said that the outreach began at Yan Mota, one of Nigeria’s oldest tanning communities, where craftsmen continue centuries-old leatherworking traditions that have earned the city a reputation as a major leather production hub in West Africa.
The statement hinted that during the visit, artisans demonstrated how salt plays an important role in preserving and treating animal hides before processing.
To support their operations, Dangote Salt donated 50kg industrial bags of salt to members of the tanning community.
The company also visited the historic Kofar Mata dye pits, renowned for the production of locally dyed textiles.
Craftsmen at the site explained how salt contributes to fabric treatment and dye preparation, helping to ensure quality and consistency in the dyeing process.
Industrial-sized bags of Dangote Salt were also distributed to the dyeing community, a gesture aimed at supporting their craft and recognising their contribution to local economic development.
Company officials said the visits formed part of a broader effort to engage directly with communities whose daily activities intersect with the company’s products in practical, but often overlooked ways.
The campaign later moved to Sabon Gari Market, where Dangote Salt and Dangote Seasoning organised a consumer activation programme that attracted traders, shoppers and residents.
The event featured product exhibitions, wellness discussions, entertainment and interactive sessions focused on nutrition, healthy eating habits and food preparation.
Speaking at the event, Sales Operations Manager of NASCON Allied Industries Plc, Salisu Balarabe, said markets remained critical platforms for connecting with consumers and strengthening relationships with trade partners.
“Markets remain at the heart of our communities and everyday interactions. Bringing this experience directly to people allows us to engage beyond transactions and build stronger relationships with consumers and trade partners.”
A major event of the programme was a wellness session led by medical practitioner, Dr Amina Sa’id Muhammad, who educated participants on the nutritional value of iodised salt and its role in maintaining good health.
The session addressed issues relating to iodine deficiency, proper salt consumption, hydration, muscle function and general wellbeing, while providing traders and consumers with an opportunity to ask questions and share experiences.
Speaking on the significance of the initiative, Head of Marketing at NASCON Allied Industries Plc, Zainab Abbas, said the campaign was designed to build stronger community connections by engaging consumers in familiar environments.
“At Dangote, we believe brands become stronger when they become part of the communities they serve.
“This activation is not only about showcasing our products. We want consumers to see Dangote Salt and Dangote Seasoning as part of everyday life and part of the moments that bring families and communities together.”
The event ended on a festive note with a surprise appearance by popular actor and musician Umar M Shareef, whose performance drew excitement from traders and visitors at the market.
Field Sales Officer at NASCON Allied Industries Plc, Kamal Yakubu, lauded members of the market community for their participation and support.
